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The past decade has witnessed a dramatic shift in consumer behavior, with online shopping further becoming the norm as accelerated by the pandemic. Reward programs have sprung up everywhere, incentivizing spending and fostering brand loyalty. And whether this model could be applied to other domain as well? 

GYMetaverse, the innovative team behind the successful Live4Well Genesis NFT collection, is disrupting the rewards landscape with the launch of its upgraded VIV PASS program. This groundbreaking "move-to-earn" ecosystem incentivizes healthy habits, transforming sweat equity into tangible rewards. Live4Well envisions a positive feedback loop where exercise leads to better health, and better health leads to tangible benefits, realizing the concept of "health as wealth."